{"id":3192,"date":"2021-01-12T11:15:31","date_gmt":"2021-01-12T10:15:31","guid":{"rendered":"http:\/\/www.zdue.it\/en\/?p=3192"},"modified":"2021-01-12T11:45:25","modified_gmt":"2021-01-12T10:45:25","slug":"smart-packaging-app","status":"publish","type":"post","link":"https:\/\/www.zdue.it\/en\/smart-packaging-app\/","title":{"rendered":"Smart Packaging App"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3128\" src=\"http:\/\/www.zdue.it\/wp-content\/uploads\/logo-z-due-p4p-300x248.png\" alt=\"\" width=\"233\" height=\"193\" srcset=\"https:\/\/www.zdue.it\/wp-content\/uploads\/logo-z-due-p4p-300x248.png 300w, https:\/\/www.zdue.it\/wp-content\/uploads\/logo-z-due-p4p-226x187.png 226w, https:\/\/www.zdue.it\/wp-content\/uploads\/logo-z-due-p4p.png 413w\" sizes=\"auto, (max-width: 233px) 100vw, 233px\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3148 alignright\" src=\"http:\/\/www.zdue.it\/wp-content\/uploads\/logo-ghost-code-z-due-274x300.png\" alt=\"\" width=\"181\" height=\"198\" srcset=\"https:\/\/www.zdue.it\/wp-content\/uploads\/logo-ghost-code-z-due-274x300.png 274w, https:\/\/www.zdue.it\/wp-content\/uploads\/logo-ghost-code-z-due-171x187.png 171w, https:\/\/www.zdue.it\/wp-content\/uploads\/logo-ghost-code-z-due.png 339w\" sizes=\"auto, (max-width: 181px) 100vw, 181px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"null\"><\/h3>\n<h3 class=\"null\">What it is<\/h3>\n<p>Ghost application inserted in the packaging graphics.<\/p>\n<h3 class=\"null\">Domain<\/h3>\n<p>Packaging of I\u00b0\/II\u00b0\/III\u00b0 level &amp; Digital Signage<\/p>\n<h3 class=\"null\">Goal<\/h3>\n<p>Creation of advantages of the Packaging platform:<\/p>\n<ul>\n<li><strong>Product process information.<\/strong><br \/>\nDigitally link data: origin, composition, nutritional tables, shelf life&#8230;<\/li>\n<li><strong>Increased brand protection.<\/strong><br \/>\nProtect digital and physical assets for greater security, authenticity and trust.<\/li>\n<li><strong>RE-Economy.<\/strong><br \/>\nInnovation throughout the supply chain process, even for critical use cases, such as packaging recycling.<\/li>\n<li><strong>Improved retail payment.<\/strong><br \/>\nIncrease items per minute (IPM) by about 30%<\/li>\n<li><strong>Increased scanning reliability.<\/strong><br \/>\nA digital identity repeated hundreds of times; preserving the aesthetics of the design.<\/li>\n<li><strong>Marketing App.<\/strong><br \/>\nIncreased potential for promotional development.<\/li>\n<li><strong>Overcoming traditional product symbols.<\/strong><br \/>\nGo beyond the UPC barcode.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/drive.google.com\/file\/d\/1vr-X7g4S1JrDPCfPvwWZVGL2GsBBL4YQ\/view\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3149 size-full\" src=\"http:\/\/www.zdue.it\/wp-content\/uploads\/ghost-code-video.jpeg\" alt=\"\" width=\"1283\" height=\"736\" srcset=\"https:\/\/www.zdue.it\/wp-content\/uploads\/ghost-code-video.jpeg 1283w, https:\/\/www.zdue.it\/wp-content\/uploads\/ghost-code-video-300x172.jpeg 300w, https:\/\/www.zdue.it\/wp-content\/uploads\/ghost-code-video-1024x587.jpeg 1024w, https:\/\/www.zdue.it\/wp-content\/uploads\/ghost-code-video-280x161.jpeg 280w, https:\/\/www.zdue.it\/wp-content\/uploads\/ghost-code-video-1170x671.jpeg 1170w\" sizes=\"auto, (max-width: 1283px) 100vw, 1283px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Z DUE is able to offer today to all converters flexo printing clich\u00e9 that allow to include a ghost code in their printed items. To read a ghost code is enough:<\/p>\n<p><strong>I \u00b0 Download the &#8220;Digimarc\u00ae Discover&#8221; and &#8220;Digimarc Verify&#8221; applications to the Smartphone<\/strong><br \/>\n<strong>II \u00b0 Activate the &#8220;Digimarc\u00ae Discover&#8221; application and pass it on the image<\/strong><br \/>\n<strong>III \u00b0 Activate the link generated and connect<\/strong><br \/>\n<strong>IV \u00b0 (Optional) Activate the &#8220;Digimarc Verify&#8221; application and verify<\/strong><\/p>\n<h3 class=\"null\">What is a \u201cDigimarc\u00ae\u201d barcode?<\/h3>\n<p>A Digimarc barcode is simply a Digimarc ID (or imperceptible digital watermark) encoded in a product packaging or thermal label that also includes the product&#8217;s GTIN (Global Trade Item Number) data, commonly reported in the UPC \/ EAN symbol of a product.<\/p>\n<p>This allows faster checkout without having to search for the barcode. In addition, the product packaging containing Digimarc barcodes can link mobile enabled customers to additional product information, special offers, reviews, social networks and more.<\/p>\n<p>\u201cDigimarc Verify\u201d Mobile is a business app within Digimarc&#8217;s quality management system that helps to ensure your success. Verify Mobile enables brand owners implementing the Digimarc platform and their pre-media and print material suppliers producing consumer packaging to rapidly ensure the accuracy of packaging data.<\/p>\n<p>Verify Mobile helps to quickly validate that the GTIN information in the unperceivable digimarc barcode correctly matches the data in the traditional UPC \/ EAN barcode.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3130 size-full\" src=\"http:\/\/www.zdue.it\/wp-content\/uploads\/BARRA-FLESSIBILE.jpeg\" alt=\"\" width=\"1488\" height=\"239\" srcset=\"https:\/\/www.zdue.it\/wp-content\/uploads\/BARRA-FLESSIBILE.jpeg 1488w, https:\/\/www.zdue.it\/wp-content\/uploads\/BARRA-FLESSIBILE-300x48.jpeg 300w, https:\/\/www.zdue.it\/wp-content\/uploads\/BARRA-FLESSIBILE-1024x164.jpeg 1024w, https:\/\/www.zdue.it\/wp-content\/uploads\/BARRA-FLESSIBILE-280x45.jpeg 280w, https:\/\/www.zdue.it\/wp-content\/uploads\/BARRA-FLESSIBILE-1170x188.jpeg 1170w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 &nbsp; What it is Ghost application inserted in the packaging graphics. Domain Packaging of I\u00b0\/II\u00b0\/III\u00b0 level &amp; Digital Signage Goal Creation of advantages of the Packaging platform: Product process information. Digitally link data: origin, composition, nutritional tables, shelf<\/p>\n","protected":false},"author":2,"featured_media":3145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,29],"tags":[],"class_list":["post-3192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/www.zdue.it\/wp-content\/uploads\/immagine-ghost-code-per-sito-1.jpeg","_links":{"self":[{"href":"https:\/\/www.zdue.it\/en\/wp-json\/wp\/v2\/posts\/3192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zdue.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zdue.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zdue.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zdue.it\/en\/wp-json\/wp\/v2\/comments?post=3192"}],"version-history":[{"count":3,"href":"https:\/\/www.zdue.it\/en\/wp-json\/wp\/v2\/posts\/3192\/revisions"}],"predecessor-version":[{"id":3208,"href":"https:\/\/www.zdue.it\/en\/wp-json\/wp\/v2\/posts\/3192\/revisions\/3208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zdue.it\/en\/wp-json\/wp\/v2\/media\/3145"}],"wp:attachment":[{"href":"https:\/\/www.zdue.it\/en\/wp-json\/wp\/v2\/media?parent=3192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zdue.it\/en\/wp-json\/wp\/v2\/categories?post=3192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zdue.it\/en\/wp-json\/wp\/v2\/tags?post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}