Smart Packaging App

What it is

Ghost application inserted in the packaging graphics.

Domain

Packaging of I°/II°/III° level & Digital Signage

Goal

Creation of advantages of the Packaging platform:

• Product process information.
  Digitally link data: origin, composition, nutritional tables, shelf life…
• Increased brand protection.
  Protect digital and physical assets for greater security, authenticity and trust.
• RE-Economy.
  Innovation throughout the supply chain process, even for critical use cases, such as packaging recycling.
• Improved retail payment.
  Increase items per minute (IPM) by about 30%
• Increased scanning reliability.
  A digital identity repeated hundreds of times; preserving the aesthetics of the design.
• Marketing App.
  Increased potential for promotional development.
• Overcoming traditional product symbols.
  Go beyond the UPC barcode.

Z DUE is able to offer today to all converters flexo printing cliché that allow to include a ghost code in their printed items. To read a ghost code is enough:

I ° Download the “Digimarc® Discover” and “Digimarc Verify” applications to the Smartphone
II ° Activate the “Digimarc® Discover” application and pass it on the image
III ° Activate the link generated and connect
IV ° (Optional) Activate the “Digimarc Verify” application and verify

What is a “Digimarc®” barcode?

A Digimarc barcode is simply a Digimarc ID (or imperceptible digital watermark) encoded in a product packaging or thermal label that also includes the product’s GTIN (Global Trade Item Number) data, commonly reported in the UPC / EAN symbol of a product.

This allows faster checkout without having to search for the barcode. In addition, the product packaging containing Digimarc barcodes can link mobile enabled customers to additional product information, special offers, reviews, social networks and more.

“Digimarc Verify” Mobile is a business app within Digimarc’s quality management system that helps to ensure your success. Verify Mobile enables brand owners implementing the Digimarc platform and their pre-media and print material suppliers producing consumer packaging to rapidly ensure the accuracy of packaging data.

Verify Mobile helps to quickly validate that the GTIN information in the unperceivable digimarc barcode correctly matches the data in the traditional UPC / EAN barcode.